In response to BDO's need for an updated capability statement – a critical first touchpoint with potential clients – they turned to Brand Neue for a solution. Our objective was to revitalise and update this key digital document, ensuring it not only aligned with but also highlighted BDO's core brand values and identity. Recognising the importance of this project, we delved into BDO's brand guidelines, which had been inconsistently applied over time due to inputs from various designers and staff.

Our mission was clear: to streamline and reinforce BDO's corporate identity in this crucial document. The result was a redesigned capability statement that not only serves as a powerful introduction to BDO for potential clients but also stands as a testament to the brand's commitment to consistency, professionalism, and its unique corporate ethos.