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Publication Design, Brand Identity and Brochure Design.

NRMA approached Brand Neue with the task of designing a set of travel brochures. With detailed brand guidelines, including specific fonts, logos, and imagery provided, our challenge was to create an easy-to-read, user-friendly publication. The brochures needed to not only be visually appealing but also effectively communicate key information in a clear and accessible manner, catering to the diverse needs of NRMA's clientele.

Our approach was centered around clarity and accessibility. First, we meticulously studied NRMA's brand guidelines to ensure our designs were consistent with their established brand identity. This involved using the specified fonts, logos, and imagery in a way that aligned with NRMA's brand values and visual language.

We then focused on the layout of the brochures. Our goal was to create a design that facilitated an intuitive reading experience. This meant organizing content in a logical flow, highlighting key information, and using visual elements to guide the reader through the brochure. We employed clean, spacious layouts with well-defined sections, making it easy for readers to find the information they needed quickly.

The travel brochures designed by Brand Neue for NRMA successfully combined aesthetic appeal with functionality. They served as an effective tool for NRMA to showcase their travel offerings, with a design that made key information readily accessible and presented in a user-friendly format. The brochures not only adhered to NRMA’s brand guidelines but also enhanced the overall customer experience by providing a clear and enjoyable guide to their travel options.

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